TikTok is banning fundraising campaign on its app

TikTok is banning fundraising campaign on its app

As we approach the US midterm elections, TikTok and other social media platforms are ramping up changes to their apps and policies in an effort to curb misinformation and clean up other issues plaguing their platforms. And now, TikTok is issuing a few more changes to its policies aimed specifically at TikTok accounts from political parties, politicians, and governments. The biggest change? He plans to ban campaign fundraising on the app.

On Wednesday, TikTok published a blog post in which it announced a ban on campaign fundraising and mandatory verification for certain political accounts (in the US).

The new ban on political fundraising should not come as a surprise. TikTok previously banned political advertising on its app and even bans its influencers from creating paid political ads. TikTok’s new ban on campaign fundraising appears to be a progression of existing policies. The ban on political fundraising will mean that content that solicits donations from politicians or content that directs people to a political party’s donation page will no longer be allowed.

Along with the campaign fundraising ban, another related but separate policy change was also mentioned: accounts belonging to politicians and political parties will no longer have access to “advertising features”. (Government entities will still be able to run ads for things like public health announcements.) Political accounts also won’t be able to access other forms of monetization: tips, gifts, e-commerce, or the Creators Fund.

According to the announcement, TikTok will also be “trying mandatory verification” starting today, but only for TikTok accounts from political parties, politicians, and governments. If you’re not familiar, “verification” in this sense are those little blue verification badges on TikTok account profiles that tell other users that they are viewing the official account that represents the person or entity listed on the account. In the past, TikTok verification for these types of political accounts was optional.

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Source : www.digitaltrends.com

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