Influencers are posing with IKEA lockers to cosplay ‘American High School’

Influencers are posing with IKEA lockers to cosplay ‘American High School’
  • Chinese influencers are posing in front of IKEA storage cabinets to recreate an ‘American high school’ trend.
  • Reports emerged that influencers were disrupting IKEA’s business by blocking customers.
  • The retailer said it does not “encourage behavior that could interfere with other customers”.

It might have been a little more difficult to buy Scandinavian-design minimalist furniture in Shanghai lately.

Chinese influencers — dressed in pleated skirts, buttons, ties, and backpacks that might as well be pulled from “Gossip Girl” or “Clueless” wardrobe shelves — are using IKEA closets as backdrops for “Meigaofeng” cosplay shots. or “American high school.”

Blue lockers, used by shoppers to store belongings while shopping, are now the main prop in a social media trend that seemingly romanticises American high schools so commonly portrayed in US film and television. Some influencers combine their “high school” clothing with other symbols of American culture, including bottles of Coke or fast food.

Influencer posing in front of blue IKEA cabinets

Influencers pose with headphones, backpacks, coffee cups and other themed items for the “American high school” trend.

Xiaohongshu/fried fish ears

Shoppers, exasperated by the disruption, complained that influencers were disrupting their shopping trips. retailer rumors banned photography of parts of her store circulated on the internet, although it appears the policy may have been misinterpreted – with the IKEA team actually trying to stop influencers if they were visibly blocking other shoppers’ ability to access closets.

“We are committed to creating and providing an inspiring and convenient experience for our customers,” IKEA said in a statement provided to Insider on behalf of its Xuhui store.

influencer posing in front of IKEA lockers

The clothes are reminiscent of “Clueless” and “Gossip Girl” – formal plaid, buttons, ties and blazers.

Xiaohongshu/Jiang Jiang did not wake up

“We thank influencers for choosing IKEA as the backdrop for their photos,” the statement continued. “However, we do not encourage behavior that could interfere with other customers, such as gathering and blocking shopping aisles.”

China blocks Western media companies, including Instagram and Facebook, and has its own version of TikTok called Douyin. But American television, music and movies continue to be popular with young people.

The original “Gossip Girl”, which seems to have partly inspired the IKEA “American high school” cabinet trend, was popular in China during its run. It amassed between 3 and 5 million views a week through illegal streaming and downloads, according to a report by the China Market Research Group, Forbes reported.

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